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To thrive in this steep competitive era, every company needs a reliable and robust customer database. But these days, customers are very selective and choosy; they only stay loyal to a company if they get unparalleled customer service from the brand. Customer satisfaction is the biggest challenge and concern for the companies if they want to increase their business and growth.

Here comes artificial intelligence, which helps the companies retain their customers by sending them personalized messages or campaigns. These days, companies are searching for the best CRM (customer relationship management) software with AI capabilities. Because AI-integrated CRMs will help the company manage its operations in a hassle-free way and automate client-outreach, it will help the companies build long-lasting relationships with their customers. As the companies adopt AI-based CRMs, Gartner Group predicts that 85 percent of customer interactions will be automated by 2020.

Artificial intelligence has a chunk of benefits to your sales and marketing team. Indubitably, artificial intelligence is redefining customer interaction with the sales team of the company. In this article, we are going to dig how AI is redesigning or revolutionizing customer relationship management.

1.The approach will become more personalized:

if you want to enhance more sales for your business, you need to be relevant. But being consistent is the toughest job, and for that, you need to personalize your entire campaign so that you can reach your targeted group/audiences. With the help of AI, now, you can respond to the customers in real-time. In this way, you can redefine the customer dynamics and reposition customer relationship management to betterment your company's growth and profit. You can now segregate customers who have already purchased products/services from you from those who are still waiting and browsing your products/services. You can connect or send messages to both these segmented groups and make sure that they remain loyal. By using AI, you are treating your potential customers differently from the actual customers, and this will undoubtedly enhance conversion for your business.

2.Leading scoring becomes easier:

your sales team's prime responsibility is to convert the leads into customers. And for this, they need to identify the points first, and then, by nurturing, they should save them. Earlier, lead nurturing was an uphill task because the team needs to invest a plethora of time and energy for conversion. But, with AI, the situation is entirely different now. Now, from your data or resources, you can identify which leads have the potential of converting. Once you have the right lead with you, you can spend all your energy and time into converting them. To allure your customers with your products, you can offer them various discounts or coupons to get attracted to your company. Once they are ready, you can start converting them to your loyal customers.

3.More powerful sales forecasting:

Earlier, the companies used to do sales forecasting based on the sales trends. They hardly consider demographic and geographic trends. But now, with AI, sales forecasting has become much robust and more reliable than ever. The AI-based software now offers a better analysis of all the data available, including the CRM, demographic, social, and geographic patterns. From all these actionable insights, a salesperson can immediately make decisions about the potential lead and create strategies regarding how he/she can close the lead.

4.Continuous sales support through virtual assistance:

since the internet has penetrated every layer of life. Hence, people have started making inquiries about the products before visiting the shops physically. Your sales team can't present every time and provide support to your customers. If your sales support team does not entertain your visitors, you might lose a chunk of potential customers. AI offers virtual assistance who will initiate the conversation on behalf of your sales team. If a query needs to be answered by the sales representative, these virtual assistants can immediately forward the question to the representative. These days, companies are using chatbots (chat robots) that simulate human conversations to assist customers in finding answers to queries. These chatbots can handle more queries at a time than a typical sales representative.

5.Better analysis of the sales call:

A sales representative may get a chunk of calls every day, but not all calls are sales-worthy. The representative needs to analyze which calls are worthy for the businesses and which not. Here, AI will not just transcribe the calls to collect the data but also assist, which calls are imperative for your sales and conversion.

6.Customer retention enhancement:

Using an Ai-based CRM, a company can create customized or personalized messages as per the state of mind of their customers; this will automatically enhance your customer engagement as well as retention. AI-based CRM will give you an accurate forecast of your customers' behavior and intentions.

To make their customers happy and content, every company is now using CRM software. AI plays an imperative role in the life of a sales representative. Because AI not only helps him/her to understand the customers' preferences but also ensure that customized messages are sent to them. So, with AI, apart from having a chunk of data, you also need to understand deep learning methods, which will help you to make effective decisions for the betterment of your business.

About the Author

Jaidev Chatanat is a thought leader in the space of marketing intelligence, customer service and digital transformation. He has been an advocate for applying the right digital transformative strategies and techniques for many decades for fortune 500 companies.

He is reachable for consultation on jaidev.c@signon.ai


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