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#ArtificialIntelligence #Retail

In the next couple of years, AI is going to be implied in every aspect of our lives. An ample number of e-commerce sites have been using AI to get new leads, give a satisfying experience to their prospects and loyal customers and to understand their customers better. But in this article, we cover examples as to how to apply AI in the retail industry.

AI for sales decisions:

Sales forecasting is a big deal when it comes to commerce. With AI it’s easy to predict how much product will be sold within what date and how much inventory should be stocked to minus the unwanted sums that will be an extra cost. Not only that but AI accumuintelligencelates data about the past purchases and assists the sales section to come to a conclusion which is good for decision making.

Better the customer experience:

With AI we get to know what the customers need. Keeping that in mind we can make schemes with better prices and offer the same product that they like. This will help a lot in building a personal selling relationship that your customers will want.

Adjusting Prices:

AI in retail is very significant when it comes to determining prices. For acquiring more customers, increasing sales, and strategizing the best promotional offers AI is very relevant among the retailers. They help in analyzing the results of various pricing strategies used. Using algorithms by collecting data about the sales, promotions and the competitor’s product AI can adjust the prices accordingly for the customers.

Chatbots:

Customer experience is boosted when it comes to chatbots. When we add AI to customer experience, retailers understand what the customer’s top preferences are. It is easier to give a customized experience to the prospects or customers since it’s easier to collect information directly and supposedly this has a lot of strategic advantages. Chatbots and AI could be a link between the two worlds.

CRM:

Like all the other sectors, CRM should also be ready to imply AI in the process of evolving technology. Good customer data will aid in collecting information about a customer to create a good marketing strategy. These will help in shortening the sales cycle and automate marketing to loyal customers or even prospects. AI can increase the bond we have with the current and prospective customers. Just make sure the customer gets a unique personalized experience.

Manufacturing:

By creating a virtual workforce and intelligent automation robots help the manufacturing industries a lot. Along with the human workers, even the robots help in handling manufacturing and also assist the customer queries. And this is all the work of AI, which makes everything easier and simple.

Conclusion

AI is providing a breakthrough for all the industries that are coming up or even the markets that are already flourished. Personalized experiences have improved over the years. And companies have taken advantage of using machine learning in personalized customer experiences. Keeping up with AI technologies in the aggressive retail industry will aid in comprehending customer expectations and drive sales.

About the Author

Jaidev Chatanat is a thought leader in the space of marketing intelligence, customer service and digital transformation. He has been an advocate for applying the right digital transformative strategies and techniques for many decades for fortune 500 companies.

He is reachable for consultation on jaidev.c@signon.ai

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