AI in retail is very significant when it comes to determining prices. For acquiring more customers, increasing sales, and strategizing the best promotional offers AI is very relevant among the retailers. They help in analyzing the results of various pricing strategies used. Using algorithms by collecting data about the sales, promotions and the competitor’s product AI can adjust the prices accordingly for the customers.Chatbots:
Customer experience is boosted when it comes to chatbots. When we add AI to customer experience, retailers understand what the customer’s top preferences are. It is easier to give a customized experience to the prospects or customers since it’s easier to collect information directly and supposedly this has a lot of strategic advantages. Chatbots and AI could be a link between the two worlds.CRM:
Like all the other sectors, CRM should also be ready to imply AI in the process of evolving technology. Good customer data will aid in collecting information about a customer to create a good marketing strategy. These will help in shortening the sales cycle and automate marketing to loyal customers or even prospects. AI can increase the bond we have with the current and prospective customers. Just make sure the customer gets a unique personalized experience.Manufacturing:
By creating a virtual workforce and intelligent automation robots help the manufacturing industries a lot. Along with the human workers, even the robots help in handling manufacturing and also assist the customer queries. And this is all the work of AI, which makes everything easier and simple.Conclusion
AI is providing a breakthrough for all the industries that are coming up or even the markets that are already flourished. Personalized experiences have improved over the years. And companies have taken advantage of using machine learning in personalized customer experiences. Keeping up with AI technologies in the aggressive retail industry will aid in comprehending customer expectations and drive sales.
Jaidev Chatanat is a thought leader in the space of marketing intelligence, customer service and digital transformation. He has been an advocate for applying the right digital transformative strategies and techniques for many decades for fortune 500 companies.
He is reachable for consultation on email@example.com