Another practical way to produce good content is by outsourcing content from outside of the organization. Outsourcing is not as expensive as hiring an in-house content writer just for the company. Ample of writers can be found with a different skill set and it is something that can be tried with little commitment.The only drawback to this is that the person that will be hired outside the organization will know little or nothing about the organization. This decreases the chances of fulfilling the objective of writing the content and may not even reach the right audience, even if it does, it's not going to be effective.Collecting user-generated content:
A customer's journey using various products/services, or if a customer requires a product, their grievances, experiences etc., all sum up to make good analysis for content. User-generated content is mainly used in the B2C sector rather than the B2B since B2B users lack a passionate and vocal consumer base who will not take out time to produce good content.Licensing content:
Licensing content from media outlets onto your website/blog is another option. This is the best option for organizations that have less or no time in their hands and want immediate action, regardless of the budget.Curating other people's content:
If none of the options above works out for you due to various reasons like budget or time constraints then curating content will be the only loophole. Curating content helps you in organizing and sharing content based on your topic. Here you share a small brief of the original text with your comments and link redirecting to the original one.Conclusion
The survival of content marketing depends upon how you mould out a good content marketing strategy. These pointers will surely give you a heads up onto how you can sustain content in this digital era. Drawbacks and challenges are a part of everything, but with time and trials, you can expertise in these content marketing examples listed above.
Jaidev Chatanat is a thought leader in the space of marketing intelligence, customer service and digital transformation. He has been an advocate for applying the right digital transformative strategies and techniques for many decades for fortune 500 companies.
He is reachable for consultation on email@example.com