- AI helps in generating topics that are never used before. Well, for a reader it all starts with a killer headline that tells the gist of what they are going to read and how exciting it is going to be. There are AI tools that can aid you in this process. The topics will be something that you may have even overlooked.
- Personalisation is the key to most of the marketing strategies in this era. With data and AI you can figure out as to what content will be relevant and for what targeted audience. Consumers have become more entitled and expect brands to know their preferences on a very personal level. This is likely to create a better customer experience.
- Once you've started writing blogs, you should make sure that you get the right ROI. AI will do the needful when it comes to analyzing the ROI for the content that you are generating. Using specific tools that calculate the ROI.
You need to have a better understanding of all the benefits of AI before integrating it with any other marketing strategy to get the best outcome. This will ensure simplified workflows, offload repetitive tasks to save time and money and even enhance the strategic parts of what we do as marketers.
About the Author
Jaidev Chatanat is a thought leader in the space of marketing intelligence, customer service and digital transformation. He has been an advocate for applying the right digital transformative strategies and techniques for many decades for fortune 500 companies.
He is reachable for consultation on firstname.lastname@example.org