The pandemic Covid-19 has hugely impacted businesses worldwide. Various multinational corporations and businesses have been forced to close their business and shut down completely or partially.
But like every coin has a flipside, this situation has paved the way to the growth of e-commerce substantially. Customers are becoming more and more inclined to buy products and services from the safety of their homes rather than going out, and e-commerce is making that possible.
Recently Amazon’s CEO, Jeff Bezos has become the first centi-billionaire as per Forbes wealth index owing to an increase in the e-commerce business of Amazon. This shows us that there is a vast sea of opportunity in e-commerce for those who are looking for it.
Even small businesses and retailers can switch to e-commerce to maintain and grow their business in these difficult times. But before moving on to how one can do that let's understand what e-commerce is.
In simple words, e-commerce is the electronic method of buying and selling of goods and services digitally using internet and web services.
There are mainly three types of e-commerce: Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer.
Out of these three categories, B2C is the most common and preferred form of online marketplace, as it helps you understand customer behaviour and trends on top of creating business.
Companies are opting to use websites and web applications to conduct their business electronically but it takes a lot of time, effort, and money to set up a website or develop an application for this purpose.
This is where Progressive Web Apps comes into the picture, a platform that provides all the benefits of a conventional website and application without the downside.
Progressive Web Apps are web apps designed with the help of web browser APIs to provide a native app-like experience while using cross-platform web components. PWAs for eCommerce are easy to be developed and very convenient to use.
Progressive Web Apps provides various merits over native web apps for transitioning of your business to online platforms. They are faster, cheaper, and more user-friendly, hence, they are a better option for not only large firms but even small scale businesses.
Some of the aspects that give Progressive Web Apps in eCommerce an upper hand are:
One App for All Platforms: One of the best facets of PWA is its cross-platform functionality. PWA needs to be developed once and can be accessed on every platform including iOS, Android, laptop, desktop, tablet, etc.
Less data Requirement: Not everyone in third world countries has access to high-speed internet and moreover some of the conventional apps take time to load even when one has high-speed internet, this discourages the customer to use the platform. PWAs solve this issue as they require a lesser amount of data to function at an optimum level.
Speed: In this fast-moving world no one wants to use applications that are slow, there are various statistics showing that PWAs are way faster than the conventional websites and apps owing to their higher performance levels. PWAs for eCommerce are designed keeping the speed and user-experience specifically in mind.
No Hassle of Installation: One of the major advantages of using PWAs is that they don’t need to be installed by downloading from app stores. They can be added straight to your devices like your mobile applications.
Cost-Effective: A conventional app takes a lot of time and effort from web developers as they need to function seamlessly with both android and iOS operating systems, making them costly as compared to PWAs.
Secure Payments: PWAs are designed with standards that ensure that online payments can be made by the person visiting the app without fear. Also, it can access stored payment details so the user can have faster and easy checkouts.
Offline Functionality: One of the features that make a PWA unique is the availability of catalogues and other information even offline which is rarely possible in native web apps. This is viable due to the fact that the scripts designed for PWAs work in isolation from the website.
So, one can say that PWAs are the future of E-commerce as they are beneficial for the online business by providing a dynamic, fast, and flexible platform to conduct business. To top that off they provide a better customer environment making the end-users happy which in turn brings in more business.