Design is central to any business & your site is a reflection of your business, where you need maximum focus to achieve the right conversion from it. It can be the colour scheme, content placement, call for action, automation mechanisms or ease of navigation, everything revolves around the design.
We’ve drafted are few tips to aid you in designing a website optimised for maximum conversions
- A visual speaks more than a million words: Images are a power source for messaging through subliminal suggestions. Choose an image or graphic that instantly conveys the message or the feeling you’re trying to send. Use graphics that get the effect you’re after. Don’t use imagery only because it looks good.
- Keep It Simple: The more options you give, the more time it might take for someone to convert. Keep the design simple to minimal. Prevent Choice deficiency by – Making it easier for a user to find the right product/service, Simply explain how each option is great & the best choice for them, make as many suggestions regarding which ones they can choose like most popular, cheapest choice & fastest.
- Demo the Product right: Whether selling a product or a service make sure you display it by showing as many images of it as possible. Even if it is a software, don’t hesitate in showing screenshots. This bridges the gap between a physical store and a virtual experience and encourages the user to buy.
- Induce Trials into your model: Give the user an option to try a product for free, induce trial to entice the buyer & give him a flavour. High chances the user will come back and buy it as his/her dependence grows on it. Use a “freemium” business model, which allows a user to experience the free features of a product and once he starts to depend on it he can pay for the premium features or add-ons.
- Call-for-Action: Benefits, not features really sell products. Remember this mantra in designing graphics and copy. Use AIDA (Attention, Interest, Desire and Action) a well-known strategy in sales, for guiding and structuring your pitch. Align items in a linear model that will flow, guide the eyes so that your visitors don't miss anything.
- Use Design elements as per Gutenberg Rule: It's surprising but users normally don’t formally read content, they scan content & images. Our eye gazes a page from top left to bottom right in a ‘Z’ formation. The bottom left area of the page will get the least attention and our glance would end up in the lower right portion of the page.
- Usage of a Minimal Color Scheme: Use few but vibrant colours to highlight some specific elements or sections of the site which you’d like to point users’ attention to. Try and use one dominant vibrant colour for links, buttons and clickable elements, another for important information and a light colour for the rest of the content.
About the Author
Jaidev Chatanat is a thought leader in the space of marketing intelligence, customer service and digital transformation. He has been an advocate for applying the right digital transformative strategies and techniques for many decades for fortune 500 companies.
He is reachable for consultation on firstname.lastname@example.org