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Digital transformation of Vacation membership Lifecycle

Timeshare Hospitality
13 February 2020
#Timeshare #MarketingAutomation #LeadManagement

About Client

This timeshare - hospitality company has properties all over India and a dedicated team of staff who ensures that the membership promotes the best value in terms of the price and quality. They offer a-class resort accommodations and plans and packages that are attractive.

Problem statement

Unable to link & manage data points from customer journeys at various stages which affected sales since they could not target the right customers with the right product. This led to prospects having queries that were not right for them, basically, poor leads. The leads were not connected to customer conversion and services. Upsell and Cross was a challenge.

Solutions

SignOn proposed a complete automation of the workflow from customer acquisition , CRM , booking and membership management:

  • End to End Digital transformation of the entire contracting process.

  • Seamless Online booking and redemption of points

  • Mobile App for Management Reporting

  • Auto Trigger SMS/ Email on status change of customer request

Configuration and Deployment timeline - 2 Months Study, 4 Months of development & Deployment, 3 Months Transition , Time to Go Live- 6 Months from Contract

Results

  • Sales Goals Achieved by 150%
  • Improved Efficiency of Sales Staff & Sales increase by 10% YOY

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Synopsis

Automation and Analytics are the holy grail of SignOn, primarily focusing on problem solving.

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