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An Indian based company who provides luxurious holiday destinations and holiday plans which are customised for the members from start to finish of the journey. They have resorts all over India and offer plans and memberships.
They were not aware of the actual revenue from the sales since they were using the basic conversion tracking and were not sure about how to improve performance because of the lack of proper conversion tracking data. The keywords used had low click-through rates and low-quality scores.
SignOn created a whole new digital strategy for them which included:
Configuration and Deployment timeline - 1 Months Study, 2 Months Deployment, 1 Month Transition Time to Go Live - 3 Months from Contract
SignOn used conversion tracking to clean data that showed the direct results of the campaigns run by them and which opened up new opportunities for the growth of the company.