The client is a jewellery product company in India and they sell products such as rings, earrings, chains etc with an array of designs, be it contemporary or traditional. They offer custom made jewellery design to all their customers. Along with jewellery design they also sell exclusive diamonds and other stones.
Poor customer segmentation & product mix lead to less sales conversions. This became difficult for them to create and communicate targeted marketing messages that will resonate with specific groups of customers. Since the messages were communicated to the wrong customers, they were likely not to buy the products resulting in the drop of sales revenue.
Scrutinizing the process of work, we implemented the SignOn Leadz solution which helped in right workflow , campaign management , segmentation , targeting & sales conversion.
Configuration and Deployment timeline- 1 Months Study, 3 Months Deployment, 2 Months Transition Time to Go Live- 4 Months from Contract