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A Retail company is a worldwide retail outlet of premium clothing with over hundred branches in India. Their focus is on men’s casual and formal wear. They are looking into expanding their market in Asia for a positive business growth.
With different segments of customers, it was challenging to understand the behavioural and transactional profiles.
With the new insights, the retail company excelled in over powering the hindrances caused using the SignOn tool (SignOn LMS). The following were the outcomes of the project:
There was a 15% increase in online conversions
Increase in the engagement of customers demonstrated by the reduction in bounce rate of 40%
Improved time spent on page increased by 30%