An Insurance company which is one of the best insurers who also provides services in employee benefits and annuities. The company is headquartered in the south of India and plans to expand its market outside India soon to make a difference in the Insurance sector with customer engagement and conversions on top of their objective.
The client was running Facebook campaigns & the investment ROI couldn't be measured accurately. This was impacting the marketing spend and the follow through of customers being acquired from that source. Because of this they could not get more in-depth insights into their consumers and their behaviours in order to feed into future initiatives, campaigns or strategy.
Social Media Customers are the most valuable to any brand as they are your brand promoters. The essence of Social media is a strong community who rallies behind the brand. SignOn mapped the entire digital journey to arrive at the right workflow that suited the customer. The following are the solutions presented and worked towards:
Configuration and Deployment timeline - 2.5 Months Study, 4 Months Deployment, 2 Months Transition Time to Go Live- 7 Months from Contract
More in depth insights of customers were able to be drawn using various digital strategies that gave out promising ROI that could be measured and acquire more leads that were later on more likely to be converted to customers. The results were tremendous: